We don’t just consult. We build food businesses.
Three food businesses, taken from idea to launch with HMBL as the end-to-end partner — strategy, brand, food, kitchen, people and launch under one roof.
Featured case studies
What it looks like when the whole build sits with one partner.
Madras Canteens
From an Idea to a Live Restaurant in 75 Days
End-to-end business development, launch execution and ongoing operational partnership.
Milli Meals
Building a Food Business From Scratch — and Taking It to Breakeven
End-to-end development, launch and operational partnership for a new food business.
The Backstreet Kitchen
Seven Brands. Multiple Cuisines. 220+ Products. One Operating System.
Building and standardising a multi-brand food operation at speed.
One Partner. End to End.
Across all three projects, the same building blocks of a food business came together under HMBL.
Concept & Positioning
A clear proposition and positioning that defines what the brand stands for.
Brand Development
Brand direction and the customer-facing identity needed to go to market.
Menu Engineering
Menus built around customer appeal and operational viability.
Product Development
Food trials and recipe development, before anything reaches a customer.
Standardisation & Costing
Standardised recipes and food costing for consistent execution.
Kitchen Planning & Design
Kitchens planned around the operating model of the business.
Vendors & Procurement
Vendor identification, development and liaisoning.
Licensing & Compliance
Support with the licensing needed to take the business to launch.
Hiring & Training
The team required to operate the business, hired and trained.
Packaging & CCG
Packaging and customer-facing collateral aligned to the brand.
Marketing & Launch
Pre-launch marketing and launch execution.
Daily Operations
Continuing as operational partner for daily management.
One partner for the whole build.
From positioning and branding to food, kitchen, vendors, people, systems, marketing and operations — under one roof.
Have a food business in mind?
Tell us where you are — from an early idea to a concept that needs an operating partner — and we’ll take it from there.
